AI and the Regulatory Framework: U.S./EU Compare

As ChatGPT falls under the European Commission lens, the Commission has launched an AI-on-Demand platform

ChatGPT is about to be considered for designation as a "systemic digital service" under the EU Digital Services Act (DSA). Specifically, the European Commission is actively considering designating ChatGPT as a "very large online platform" or "very large online search engine" (VLOP/VLOSE), which are the official terms for systemic digital services under the DSA. ChatGPT’s web search feature in Europe has rapidly grown to an average of 41.3 million monthly active users as of the first quarter of 2025, up from 11.2 million in the previous period. The DSA’s threshold for such designation is 45 million average monthly users, so ChatGPT is now very close to triggering this status.

Key Business Impacts of VLOP/VLOSE Designation

The EC Increased Regulatory Compliance and Oversight will cause:

- Stricter Obligations: robust risk management systems, publish transparency reports, and annual audits to assess and mitigate systemic risks such as misinformation, illegal content, and threats to fundamental rights.

Data Access for Researchers: Provide researchers and regulators with access to internal data, which could expose operational details and require new data-sharing infrastructure.

- Algorithmic Transparency:  Explain how its algorithms rank and present results, which could impact proprietary technology and competitive advantage

- Higher Compliance Costs

- Penalties for Non-Compliance

- Potential Slowdown in Innovation

- Precedent for AI Regulation: This designation could set a precedent for how other AI-driven platforms are regulated, potentially influencing global standards and increasing scrutiny for similar services.

- Competitive Pressure: Increased regulatory scrutiny could level the playing field, making it harder for dominant players to stifle competition and fostering a more diverse digital market

Designating ChatGPT as a VLOP or VLOSE under the DSA would bring challenges for OpenAI. It would require significant investments in compliance and transparency, potentially slow innovation, and increase operational costs.

At the same time, the European Commission has launched its AI-on-Demand platform. The EU prioritizes ethical development, regulatory compliance, and digital sovereignty, often resulting in slower deployment but higher trust and transparency. Once again, the EU shows that its approach to innovation is collaborative, involving universities, research centers, and industry. This sharply contrasts with the competitive U.S., where the initiatives focus more on feature-rich, user-friendly products with companies vying for market share and technological leadership.

Is This Protectionism or a Push for Broader Objectives?

The EU is pursuing a dual strategy: building up its AI ecosystem and infrastructure while regulating powerful foreign platforms (like ChatGPT) to ensure a level playing field, user safety, and compliance with EU law. It is also true that the DSA and AI Act are designed to apply to all relevant actors, regardless of origin, ensuring that both European and non-European platforms meet the same standards for transparency, accountability, and risk management. However, the regulatory environment does create a higher barrier to entry for non-EU firms, which must invest heavily in compliance. This can be seen as a form of regulatory protectionism, especially if the compliance burden disproportionately affects foreign companies with large user bases in Europe. Yet, the EU’s stated goal is to ensure that all platforms, whether European or not, meet the same standards for safety, transparency, and accountability.

Conclusion

Back to the future. It is undeniable that two distinct economic philosophies influence the approach to digital markets in two of the world's largest economies.  The U.S. model is strongly influenced by Schumpeterian competition, emphasizing innovation and market dynamism.  The U.S. legal and regulatory environment is seen as sufficiently adaptable to accommodate this competitive dynamism, fostering a virtuous cycle of innovation and entry by both startups and large incumbents. This reflects the classic Schumpeterian view, where market leadership is constantly contested and technological change drives progress; that is, economic progress is propelled by entrepreneurs who disrupt existing industries and technologies, continuously destroying old structures to make way for new, more efficient ones. This process is inherently dynamic and often results in both winners and losers, but it is considered essential for long-term economic growth and increased productivity. Google, Apple, and Microsoft have transformed markets through aggressive innovation, displacing older technologies and business models. The EU model is shaped by ordoliberal ideas that emphasize the importance of legal frameworks in ensuring fair competition, market contestability, and the protection of fundamental rights. The EU is not explicitly or solely ordoliberal, but these ideas are deeply embedded in its regulatory approach to digital markets and AI.  Strict regulatory oversight and the need to comply with detailed rules could slow down the pace of innovation. If we examine the current debate in Europe, many have observed that Europe is lagging behind the U.S. in AI and digital innovation.

At CILC, we provide expert legal guidance on antitrust, regulatory compliance, and intellectual property across the U.S., EU, and beyond. Our platform connects clients with qualified attorneys to navigate the complexities of both regulatory regimes, ensuring strategic advantage in a rapidly changing digital world