Copyright Enforcement

(Case Study: Platform copyright compliance)

Challenges

• Platforms Involved: The largest online marketplace and retail platform in the world, and its subsidiary.
• Legal Issue: Unauthorized display of copyrighted materials, with platforms relying on broad T&C language to justify use.
• Client Risk: Loss of control over exclusive rights, dilution of value, and potential downstream unauthorized distribution.

CILC's Intervention

CILC's attorney conducted a detailed analysis of both platforms’ T&C, focusing on copyright carve-outs and user agreements. The attorney engaged with each platform’s legal teams, presenting a structured argument that highlighted statutory requirements, fair use limits, and the client's market impact.

Outcome

Both platforms fully removed the client’s copyrighted materials after the CILC attorney's intervention, despite their stated policies.

Impact

Protection of Intellectual Property: Ensured the client’s exclusive rights were respected and illegal display was halted.

Precedential Value: Demonstrated that robust legal advocacy and precise IP arguments can overcome even the largest platforms’ reliance on their internal policies.

The attorney's intervention forced two of the world’s largest content platforms to reverse course and respect the client’s copyrights—demonstrating the effectiveness of IP enforcement and practical results for rights holders facing unbalanced platform policies.